Behind The Movement

The Here Now Movement was born in early motherhood. A time that taught me the value of slowing down. In tuning into the present, it made me realise how easy it is to miss the magic of now when we’re caught up in the rush.

I’ve come to see that life naturally flows through its ups and downs, it moves in waves and seasons. And even during the harder days, there is always light to be found, there is always hope, always a way forward, and often, it begins with simply being present.

The Here Now Movement is my way of putting gentle reminders into the world. Reminders to pause, take a breath, and be here.

We create thoughtfully designed children’s clothing that feels beautiful, is made for everyday adventure, and carries subtle messages of connection. Each piece is a gentle nudge to parents, caregivers, loved ones and strangers to slow down, stay present, and soak in the magic of now.

We hope you find meaning in this journey, just as we have.

With love,

Here Now Movement